The UK has one of the longest established gambling industries in the world, dating back to the seventeenth century, when the aristocracy would gather together on Newmarket Heath to bet on horses or at the Artillery Ground in London to bet on their favourite cricketers.
As a result the UK is steeped in gambling tradition, and betting on sports is widespread. The UK also boasts some of Europe’s longest-established bookmakers, and a thriving and competitive betting market that provides plenty of opportunities for shrewd punters.
We’ve used all of our betting expertise and our familiarity with the UK betting scene to put together this table of the best betting sites. It gives you a handy way to highlight the sites that are most suitable for your needs, so that you can make the most of your betting.
Top New UK Betting Sites
Long established UK betting company William Hill can trace its origins back to 1934, while another well known UK name, Ladbrokes, dates back even further, to 1886. But the well-regulated UK market, and the strong base of betting customers present in the country encourages new operators to enter the market all of the time. We’ve highlighted some of the best new UK sites.
The Virgin Brand is well known across many sectors and now they’ve brought their experience in customer service to the betting sector. The Virgin Bet site runs on well established betting platform SBTech, which means that there have been very few teething problems since its launch. It seems to offer a good selection of sports to bet on, around 30 at the time of writing, along with plenty of live sports betting options, while the design and layout is slick and user friendly.
Another well-designed site offering sports betting to a UK audience, is Interbet, which holds licences from the UK Gambling Commission and the Malta Gaming Authority. While the site covers most sports, with around 40 available, it is particularly strong when it comes to football betting, with as many as 200 betting markets for some matches. The only downside is the £2.50 fee for withdrawals, which may be off-putting for some punters, but overall this is a solid sports betting site.
22Bet has proven popular with UK sports betting punters since its launch in 2018, and it offers one of the bigger Welcome Bonuses you will come across in the sports betting world, of £50, though as with all such offers, it is important to read the terms and conditions. The 22Bet platform is well designed and they offer excellent customer service, including 24/7 Live Chat, along with a comprehensive range of in-play betting and live streaming options.
How to Pick the Best Betting Site
When you’re betting on sport, there can be fine margins between success and failure, so choosing the best betting site can help add to your edge and your profit.
The most important aspect to look for in a betting site is the quality of their odds. You can use bet comparison tools to find out how well a betting site compares to its rivals on the markets and the events you want. Never settle for average or below average odds.
Another important factor to look out for when choosing a betting site is the quality of its customer service and payment processing platforms. You want to be able to rely on 24/7 customer service through a variety of channels, and ensure that the site accepts your preferred payment methods, as well as offering fast and efficient deposits and withdrawals.
Live betting is an important factor for many modern sports betting punters, but some betting companies perform better than others in this area. Look out for a site that has a wide range of live markets, along with helpful tools such as live streaming and in-play statistics.
Finally, it is worth considering the welcome bonus offered by a site. When weighing these up, remember to read the terms and conditions closely, rather than simply taking the headline figure at face value. In some cases, a smaller bonus can actually be more attractive if it has fewer conditions.
Most Popular Payment Methods in the UK
The UK is renowned for its banking industry, and it has one of the best regulated financial sectors in the world, while bookmakers with UK licences are obliged to meet strict rules. Betting with credit cards is no longer permitted in the UK, but there are a number of popular payment options for UK punters.
This is one of the oldest forms of payment used in the online gambling sector, but it is still the preferred option for many punters. Although withdrawals using Bank Transfer can be slower than other options, it offers a degree of security and certainty that some punters prefer .
Using a debit card to make deposits and withdrawals is extremely popular in the UK, as the UK banking system is secure and debit cards enable you to transfer money directly from your account to a bookmaker. Withdrawal times when using debit cards range from three to five days.
There are a number of e-wallet options available, with the likes of Skrill, Neteller, Paypal, Apple Pay and Google Pay all proving popular options. The advantage of e-wallet payment is that deposits are made instantaneously while withdrawals typically go through in a matter of hours. Using an e-wallet also means that you don’t have to give a bookmaker your bank details, boosting your security.
Using cryptocurrency for online transactions is increasingly popular around the world. This method, which provides even greater security than traditional e-wallets, hasn’t become widespread in the UK betting industry yet, but it is set to grow in significance over the next decade as more punters and bookmakers become familiar with cryptocurrency.